About me
Cheers! I’m Lynne.
Storyteller. Marketing Strategist. Mixologist.
I love a good story…and I’ve been told that I’m pretty good at telling them. I’m also good at brand strategy and writing marketing briefs to launch products, campaigns, and events. But, to be really good at writing briefs, well… you must be BRIEF, which is one of the hardest things to do. I had to know my marketing objective, target audience, and product details thoroughly and communicate them clearly and with ease.
So, after a 20+ year career doing marketing strategy, product innovation, and Diversity, Equity, and Inclusion work for well-loved consumer brands, I am now living my brand story and helping others write theirs. Professionals, entrepreneurs, and businesses have so many things they want to tell their audiences about themselves or their product/service, but many struggle with how to condense their messaging into a few key points to tell a compelling story.
It’s my mission to help them cut through the clutter to get brand clarity and communication confidence, to consistently attract ideal opportunities.
Some fun facts about me:
- Born and raised in Louisville (loo-ah-vul), Kentucky. Mechanical Engineering degree from Vanderbilt University and MBA from the University of Cincinnati.
- Corporate experience with Ford Motor Company, Pepsico, the Walt Disney Company, Publix Super Markets, and Krispy Kreme.
- Went to bartending school in my late forties and am the founder and chief mixology officer at Quench Academy, which offers educational and team building experiences that use mixology to engage, enlighten, and excite audiences.
- I make a great 7-Up pound cake and bourbon sour.
- I know all the words to Eric B. and Rakim’s “Paid in Full”.
- Currently living my “happily ever after” with my husband in Charlotte, North Carolina.